Marketing for Scientists

  • An Interview With Dennis Overbye

    To many scientists,  Dennis Overbye needs no introduction.  As science writer for the New York Times, he’s been a main bolt at the junction where science meets society. His well-read and well-written articles on physics and astronomy have helped launch many of our favorite projects and some of our careers as well. Overbye graduated from M.I.T. with a…

  • Putting Science Back Into The Broader Culture: Interview with Jennifer Ouellette

    Scientists, The journalists I’ve interviewed so far may have painted jarring pictures of the decline of print science news and less-than-flattering portraits of the science blogosphere. But this week, I have for you an interview with a science writer and blogger known for her fresh view of the science communication world, her glamor and playfulness. Jennifer…

  • Marketing Your Science Using Mobile Barcodes

    (This article is reposted from The PostDocs Forum.) The other day I was waiting in the subway, staring at advertisements on the walls of the tunnel to pass the time.  I soon found myself contemplating a series of black-and-white chessboard-like patterns in the corners of the ads.  These patterns seem to be appearing everywhere—magazines, signs, passports—like…

  • A Note From John Marburger

    Scientists, His health failing, Dr. John H. Marburger III (who also goes as Jack) stepped down from his post as Vice President for Research at Stony Brook University last month.  Samuel Stanley, the president of Stony Brook, made the official announcement yesterday. “Words cannot express my genuine gratitude to Jack for his wisdom and friendship…

  • Interview with former NSF Director Rita Colwell

    Rita Colwell served as the 11th Director of the National Science Foundation from 1998-2004.  But before that, she was known internationally as an expert on marine bacteria; she earned a Ph.D. from the University of Washington, Seattle in 1961 for work on bacteria commensal to marine animals.  Subsequently, she helped discover that the bacteria responsible for Cholera…

  • An Interview with Science TV Producer Dana Berry

    I talked on the phone recently with television producer and director Dana Berry, who creates science shows for cable television.   I told him I was writing a book, called “Marketing for Scientists” and his ears perked up.  It seemed like he had some things he wanted to say to us on this topic.  So I asked…