Marketing for Scientists

Further Reading

Further Reading

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, by Keith Ferrazzi with Tahl Raz

Yes! 50 Scientifically Proven Ways to Be Persuasive, by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams

Positioning: The Battle for Your Mind by Al Ries and Jack Trout

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

A PhD Is Not Enough: A Guide to Survival in Science by Peter J. Feibelman

The Visual Display of Quantitative Information by Edward Tufte

Don’t Be Such a Scientist: Talking Substance in an Age of Style by Randy Olson

Am I Making Myself Clear? A Scientist’s Guide to Talking to the Public by Cornelia Dean

Thinking Like Your Editor: How to Write Great Serious Nonfiction–and Get It Published by Susan Rabiner and Alfred Fortunato



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