Marketing for Scientists: How to Shine in Tough Times

chapter 5

Links for Chapter 5. Branding

Scientific Brands
Some of my favorite scientific brands: black hole, cell, gravity, and the American Chemical Society

Branding Yourself as a Musician: A Checklist

Ten ways to brand yourself as a rock star–I think most of them apply to scientists as well.

The 22 Immutable Laws of Marketing

The classic book on marketing by Ries and Trout.

How to Get Tenure at a Major Research University

Physicist Sean Caroll’s snarky article about his experiences with the tenure process.  It’s largely about need to focus your brand if you want to succeed in academia.Apple Logo

The Top Global Brands

Good brands are worth money. Interbrand maintains this list of the top brands in the business world (Apple is currently #1) according to their estimated market value.

The National Postdoctoral Association

The NPA exists to enhance the postdoc experience and improve the culture of science and academia.

Logo Lounge

A spectacular, inspiring collection of logos and articles about logos and discussion about logos and blogs about logos and logos about logos.   Alas, it now costs money to use this site. and

Two companies that help you make and sell t-shirts and other branded merchandise–without spending any money.

Purple Cow

Seth Godin’s book about remarkable companies, products, and people.

The God Particle
The God Particle (i.e. the Higgs Boson)

The Living Earth Simulator

A proposed big science project lead by Dirk Helbing.  Remarkable for it’s audacity and grand scope, this is an example of a kind of Purple Cow science brand.

Why Science Depends On Good Branding

Article about the importance of memorable scientific brands and catch phrases (like “the god particle”) for capturing the interest of the public.



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