Marketing for Scientists

Chapter 15

Links for Chapter 15. Starting a Movement

Pensri Ho
Anthropologist Pensri Ho helped start a movement that lead to the creation of UVA's undergraduate Asian Pacific American Studies minor.

Product Lifecycle Management

Wikipedia article on the Product Life Cycle, also called the Product Development Cycle.

Leadership Lessons from Dancing Guy

Watch a movement form from start to finish, in this short video narrated by Derek Sivers. This presentation scored a standing ovation at the TED conference where Sivers introduced it.

A Note from John Marburger

I had a brief correspondence with George W. Bush’s science advisor on the subject of marketing and leadership shortly before he passed away on July 29, 2011.

Steve Jobs, Stanford University Commencement Speech, 2005

Where Jobs lets fly his classic soundbite about remembering that you are going to die.



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