- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
gradually Links for Chapter 14. How to Market Science Itself
Rising Above the Gathering Storm, Revisited: Rapidly Approaching Category 5
National Academies report on the state of U.S. science and technology as it relates to national competitiveness and security. Published in 2010.
Chris Mooney and Sheril Kirshenbaum’s book on how Americans are paying less and less attention to scientists.
Harris Poll of Most Prestigious Occupations
Scientists are number two, after firefighters.
Could a Penny Dropped Off a Skyscraper Actually Kill You?
This Scientific American article supports the Mythbusters’ conclusion: falling pennies are harmless. Ball-point pens, on the other hand, are bad news.
Open-source software for volunteer computing and grid computing.
A citizen science website that allows users to see images from the Hubble Space Telescope nobody else has ever seen before.
Interview with Chris Lintott: Providing an Entry Drug Into Science
GalaxyZoo founder discusses the challenges and rewards of citizen science.
Rockstar citizen scientist Hanny van Arkel blogs about astronomy and a variety of adventures.
Planethunters.org Another one of my favorite Citizen Science websites.
A site full of useful resources for researchers wanting to develop citizen science programs.
My take on the fundamental limitations of open science.
Improve your skills! New Workshops Available Now.Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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