- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
goofily Links for Chapter 4. Building Relationships
http://wendykeithdesigns.co.uk/childrens-range-c55.html Cluetrain Manifesto
Lurasidone (Latuda) over the counter The webpage–and book–that announced to the business community, “markets are conversations.”
http://dnasab.net/dnasab/ TCHO Chololates
http://jamarley.com/?_escaped_fragment_=jamarleybooksblog/cwcx/Page/1 The chocolate company that’s perfected the art of building collaborative relationships with its customers.
It used to be that companies could hide behind the wall of the television screen. But these days, if you don’t have a good relationship with your customers, they might make a video like this one about your company–a negative commercial that 13 million people will watch.
Expert on relationship building, author of How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships.
Marketing Your Science? Keep it Real: An Interview with Congressman Robert Walker, Part II
The former chair of the science committee talks about long-term relationships between scientists and congress.
Victoria McGovern’s article on what to do when you meet someone at a science conference.
The Foot-in-the-Door Technique
The Benjamin Franklin effect, viewed as a relationship building technique.
Seth Godin’s concept: how taking relationships one step at a time leads to a more satisfied customer base and more efficient use of marketing resources.
If you’re looking for private funding for a big science project, this is a good place to start.
Improve your skills! New Workshops Available Now.Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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