Marketing for Scientists


The Marketing for Scientists career development workshops introduce scientists, engineers, and doctors to fundamental techniques from the business world, like sales, branding and relationship building. These fast, paced, interactive programs, led by Dr. Marc Kuchner, show how in today’s world marketing can be a positive, even healing force that will help you get more science done.  Learn how to get your ideas across more vividly, win more support for your work, and shape the public debate while maintaining your integrity and building your reputation in the scientific community.

Marc Kuchner
In the Marketing for Scientists workshops, Marc Kuchner teaches sales skills, communication skills, presentation skills, internet marketing and more.

We tailor the workshop to the group–from graduate students to postdocs to senior scientists. Here is a description of a workshop by one postdoc participant, who says “My only regret is not knowing about this sooner when I started applying for jobs.”

If you’re interested in a having a training session or workshop on Marketing for Scientists at your meeting or institution, contact Marc Kuchner.  Kuchner is also available to give keynotes at your next postdoc conference or science communication conference.

“We just wrapped an entire week of talks and workshops with Marc and it was amazing! I’ve overheard so many discussions this week centered around things Marc discussed–people are really buzzing, and excited after these talks.” –Shruti Desai, Science and Society Coordinator, Max Planck Institute for Molecular Cell Biology and Genetics

“This guy is sneaky good!”–Jim Gould, Director, Office for Postdoctoral Fellows, Harvard Medical School

Stand-Alone Workshops (90 minutes each):

Modern Marketing for Scientists: Many scientists know they need to market their work–but what does that really mean?  In this workshop, we’ll talk about marketing, sales, and branding: what those words mean in the business world and what they mean to us scientists.   We’ll dig into brand names and logos and talk about how to start a conversation about your work. How can you “sell” something without losing your credibility? What’s even better than an elevator speech?  Come to this workshop to find out.

Talks, Figures, Proposals: The old cliche is that your science talk or your proposal should “tell a story”.  But what does that really mean? We’ll talk about storytelling using text and figures, and some concepts from the new field of neuromarketing. Come to this workshop to learn about three kinds of figures every scientist needs, four kinds of proposals not to write, and the Star Wars formula for how to structure a colloquium talk that will keep your audience on the edge of their seats.


Half Day workshop:

Modern Marketing for Scientists. 9:00 am-10:30 am.

Talks, Figures, Proposals. 10:45 am-12:15 pm.


For information about longer training programs combining marketing and presentation skills,  contact Marc Kuchner.


Previous WorkshopsMarketing_Client_Logos

Argonne National Laboratory

Boston University

Brown University


City of Hope Cancer Center

Columbia University

Drexel University

European Southern Observatory (ESO) Headquarters

Florida Institute of Technology

Harvard Medical School

Harvard-Smithsonian Center for Astrophysics

Infrared Processing and Analysis Center (IPAC)

Los Alamos National Laboratory

Maria Mitchell Observatory

Massachusetts General Hospital

Max Planck Institute of Molecular Cell Biology and Genetics

Moffitt Cancer Center

NASA Headquarters

NASA Langley Research Center

NIH National Human Genome Research Institute (NHGRI)

National Postdoctoral Association

NSF Astronomy and Astrophysics Postdoctoral Fellows Symposium

Penn State University

Salk Institute for Biological Studies

Santa Fe Institute

Stony Brook University

The Nature Conservancy

The Scripps Research Institute (TSRI)

Tufts University

University of Arizona

University of California, San Diego

University of Florida, Gainesville

University of Hawaii

University of Maryland, Baltimore County

University of Maryland School of Medicine

UMASS Amherst

University of Toledo

Yale University

Many respondents listed your talk as one of the `most useful’ aspects of the retreat!”  –Pnina Laric, Training Program Coordinator at NIH.

“I think his workshop (or reading his book) should be part of the education of *any* astronomer who wants to succeed in academia and/or in their interaction with the public.” –Johanna Teske, University of Arizona graduate student

“It was very thought provoking and I liked the way he interacted with the audience.”–Wendy Harris, Vice President:, Society of Physics Students, Drexel University



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