- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
http://gafccommunity.co.uk/about-us-2/ Links for Chapter 3. How to Sell Something
Salesmanship Lessons for Scientists from Steve Jobs
The late Apple cofounder was a master of optimism and enthusiasm.
Psychology Today article about marriage that explains the disproportionate power of negative interactions–and the need for positive ones. This imbalance also explains why committees (e.g. funding committees) tend to make the most boring, conver
Ira Glass from NPR’s This American Life explains the essentials of storytelling.
Beauty in the Classroom: Professors’ Pulchritude and Putative Pedagogical Productivity
Article by Hamermesh and Parker about how “Instructors who are viewed as better looking receive higher instructional ratings”
Interview with Image Consultant Kasey Smith Part 1 and Part 2
Professional image consultant Kasey Smith has some tips for us scientists: make sure your clothes fit, that the colors of your clothing complement your skin, hair and eye color, and try adding a “third piece”.
What Should We Wear? Advice from Scientists About Clothing and Fashion
More handy fashion advice, courtesy of our colleagues.
A Tour of Physicist Brian Greene’s Home Office
This video from NPR’s science friday illustrates (incidentally) how the appearance of your office can be part of your sales strategy and brand.
Edmund Scientific, Xump and Scale Model Company
A few good sources of scientific props that can help you tell a story and start a conversation.
Time Magazine article about Avis rant-a-car’s endearing and groundbreaking slogan. The origin of “positioning”.
An Interview with Madeleine Albright
The Former U.S. Secretary of State says that “women need to learn to interrupt.”
President Obama’s dance on the Ellen Degeneres Show
This youtube video illustrates the idea of “code switching”.
Interview with Nobel Laureate John Mather
John Mather, who was awarded the Nobel prize in Physics in 2006, talks about the importance of being humble–and learning about acting.
Improve your skills! New Workshops Available Now.Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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