- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
buy disulfiram in australia Links for Chapter 13. The General Public and the Government
The Center for Communicating Science at Stony Brook University
Alan Alda helps teach scientists about improvisational acting in this program, part of the Stony Brook University school of journalism.
Experience Media Consulting Group
Media training classes, taught by George Merlis, former executive producer of Good Morning America, the CBS Morning News and Entertainment Tonight.
The New York Times science writer discusses the rapidly changing state of American science and science journalism.
I Can’t Tell My Editor the Truth: Interview with Michael Lemonick
Climate Central Senior science writer, formerly Time Magazine Senior science writer Michael Lemonick discusses the tribulations of reporting on science at Time Magazine and the challenge of teaching science to the public via the media.
We Don’t Sell Thinking Lessons: Interview with Dan Vergano
USA Today science writer Dan Vergano offers his take on the role of science reporters in today’s world, and talks about embargoes and ad revenue.
Interview with Science TV Producer Dana Berry
Berry created the Emmy-award nominated show “Alien Earths” for the Discovery Channel.
The Science and Entertainment Exchange
National Academy of Sciences program that connects scientists with Hollywood.
Putting Science Back Into The Broader Culture: Interview with Jennifer Ouellette
Science writer, blogger and former director of the Science and Entertainment Exchange discusses how scientists can influence popular culture.
Acting: The First Six lessons by Richard Boleslavsky
John Mather’s favorite book on acting.
Am I Making Myself Clear? A Scientist’s Guide to Talking to the Public
Former New York Times science editor Cornelia Dean explains how to influence the public and the government.
Interview with Former Congressman Robert Walker, Part I
The former Science Committee Chair offers advice for scientists interacting with Congress.
A program whose goal is to broaden the diversity of voices heard in newspaper Op-Eds. Want to try writing one? The website has lots of useful information and tips.
Improve your skills! New Workshops Available Now.Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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