Marketing for Scientists: How to Shine in Tough Times

chapter 13

Links for Chapter 13. The General Public and the Government

Alan Alda, Bunsen Honeydew and Brian Greene
Alan Alda, Bunsen Honeydew and Brian Greene. Credit: Chris Lee

The Center for Communicating Science at Stony Brook University

Alan Alda helps teach scientists about improvisational acting in this program, part of the Stony Brook University school of journalism.

Experience Media Consulting Group

Media training classes, taught by George Merlis, former executive producer of Good Morning America, the CBS Morning News and Entertainment Tonight.

Interview With Dennis Overbye

The New York Times science writer discusses the rapidly changing state of American science and science journalism.

I Can’t Tell My Editor the Truth: Interview with Michael Lemonick

Climate Central Senior science writer, formerly Time Magazine Senior science writer Michael Lemonick discusses the tribulations of reporting on science at Time Magazine and the challenge of teaching science to the public via the media.

We Don’t Sell Thinking Lessons: Interview with Dan Vergano

USA Today science writer Dan Vergano offers his take on the role of science reporters in today’s world, and talks about embargoes and ad revenue.

Interview with Science TV Producer Dana Berry

Berry created the Emmy-award nominated show “Alien Earths” for the Discovery Channel.

The Science and Entertainment Exchange

National Academy of Sciences program that connects scientists with Hollywood.

Lost University
At "Lost University," fans of the TV show Lost hear lectures from real scientists.

Putting Science Back Into The Broader Culture: Interview with Jennifer Ouellette

Science writer, blogger and former director of the Science and Entertainment Exchange discusses how scientists can influence popular culture.

Acting: The First Six lessons by Richard Boleslavsky

John Mather’s favorite book on acting.

Am I Making Myself Clear? A Scientist’s Guide to Talking to the Public

Former New York Times science editor Cornelia Dean explains how to influence the public and the government.

Interview with Former Congressman Robert Walker, Part I

The former Science Committee Chair offers advice for scientists interacting with Congress.

 The Op-Ed Project

A program whose goal is to broaden the diversity of voices heard in newspaper Op-Eds.   Want to try writing one?  The website has lots of useful information and tips.


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