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- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
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- Ch. 11: Giving Talks
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- Ch. 14: Science Itself
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buy Clomiphene 100mg online "The Public"
neurontin (This article was first published in Scientific American)
Have you seen the new video by Bill Nye called “Creationism is not appropriate for children”? The video simply shows Nye standing in front of a white background and speaking, for two minutes, thirty seconds. Yet almost three million people […]
(This article was originally published in Scientific American)
Scientists are aloof and socially inept. That seems to be part of the message of the video that won the Flame Challenge, a science communication contest run by the Center for Communicating Science. The winning video, made by Ben Ames, was just
This article was originally published in Scientific American.
In magazine reporting (and maybe science blogging), they say three events suffice to indicate a trend. So let me announce a new trend: popular entertainers are sticking up for science. Here are three trendsetting entertainers turned notable science advocates.
Scientists,
The summer before the Large Hadron Collider (LHC) came online, a key LHC press officer (Dr. Katie Yurkewicz) went on maternity leave. Kate McAlpine, who was then a science communication intern half a year out of college, stepped in to help. Her main duties were to arrange visits for U.S. journalists to the […]
Scientists,
Once upon a time, Kevin Schawinski and Chris Lintott were working with a large surveys of galaxies from the Sloan Digital Sky Survey, trying to classify them based on their shapes: elliptical, spiral, irregular and so on. They ran into a problem. The computer software for making these classifications kept making mistakes.
The human brain, it turns […]
Dear Scientists,
Thank you for all your comments on the Marketing for Scientists Facebook group about press embargoes and their effect on scientists. Today I was lucky to get Dan Vergano from USA Today on the horn to hear his take on the matter–and get his pointed comments on the tumultuous state of science and science reporting.
[…]
Scientists,
Last month, I blogged my interview with New York Times science writer, Dennis Overbye, about the state of science and science journalism. Almost immediately, I got a note from another major science journalism guru, Michael Lemonick, who had some strong reactions. I suggested he do an interview with me, and that’s what I have […]
To many scientists, Dennis Overbye needs no introduction. As science writer for the New York Times, he’s been a main bolt at the junction where science meets society. His well-read and well-written articles on physics and astronomy have helped launch many of our favorite projects and some of our careers as well.
Overbye graduated […]
Scientists,
The journalists I’ve interviewed so far may have painted jarring pictures of the decline of print science news and less-than-flattering portraits of the science blogosphere. But this week, I have for you an interview with a science writer and blogger known for her fresh view of the science communication world, her glamor and playfulness.
Jennifer […]
I talked on the phone recently with television producer and director Dana Berry, who creates science shows for cable television. I told him I was writing a book, called “Marketing for Scientists” and his ears perked up. It seemed like he had some things he wanted to say to us on this topic. So I asked […]
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Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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