Category: The Press
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Bringing the Media to You: A Marketing Tip from the National Speakers Association Meeting
This week I’m writing to you from the National Speakers Association annual meeting, a great place to learn new marketing tricks. I’m going to share with you a tip I just learned from journalist Geeta Nadkarni. It’s an idea that sounds simple and obvious–and I bet you haven’t tried it yet. First, let me introduce…
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It Sounds Almost Like Stereo: Elizabeth Bass on Improvisational Acting with Scientists
(This article was originally published in Nature.) Elizabeth Bass’s job title doesn’t sound odd; she is the director of the Center for Communicating Science at Stony Brook University. But what she does may strike you as challenging to say the least. Founded in 2009 at the urging of Alan Alda, the Center for Communicating Science…
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What Do Your Colleagues Want to See On Your Website? Captions, Passion and Generosity
This article was originally published in Optics and Photonics News. Have you ever wished you could know what your colleagues think when they look at your website? I have. I know from experience that our peers judge us partly by our presence on the Web. Hiring committees often search online to learn more about job…
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Interview with USA Today’s Dan Vergano: We Don’t Sell Thinking Lessons
Dear Scientists, Thank you for all your comments on the Marketing for Scientists Facebook group about press embargoes and their effect on scientists. Today I was lucky to get Dan Vergano from USA Today on the horn to hear his take on the matter–and get his pointed comments on the tumultuous state of science and science reporting. Before he…
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I’m Not Going to Honor That Embargo: An Interview with Jim Austin, Editor of Science Careers
Scientists, Science Careers at Science Magazine is one organization that we seem to quote often on the Marketing for Scientists Facebook group. So when I met Jim Austin, the editor of Science Careers, at the National Postdoctoral Association meeting this spring, I jumped at the chance to interview him. Jim earned a Ph.D. in physics from the University of…
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I Can’t Tell My Editor the Truth: an Interview with Science Journalist Michael Lemonick
Scientists, Last month, I blogged my interview with New York Times science writer, Dennis Overbye, about the state of science and science journalism. Almost immediately, I got a note from another major science journalism guru, Michael Lemonick, who had some strong reactions. I suggested he do an interview with me, and that’s what I have…
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An Interview With Dennis Overbye
To many scientists, Dennis Overbye needs no introduction. As science writer for the New York Times, he’s been a main bolt at the junction where science meets society. His well-read and well-written articles on physics and astronomy have helped launch many of our favorite projects and some of our careers as well. Overbye graduated from M.I.T. with a…
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Putting Science Back Into The Broader Culture: Interview with Jennifer Ouellette
Scientists, The journalists I’ve interviewed so far may have painted jarring pictures of the decline of print science news and less-than-flattering portraits of the science blogosphere. But this week, I have for you an interview with a science writer and blogger known for her fresh view of the science communication world, her glamor and playfulness. Jennifer…