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- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
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http://livingriver.eu/?cat=10 "The Press"
Lurasidone over the counter cvs This week I’m writing to you from the National Speakers Association annual meeting, a great place to learn new marketing tricks. I’m going to share with you a tip I just learned from journalist Geeta Nadkarni. It’s an idea that sounds simple and obvious–and I bet you haven’t tried it yet.
(This article was originally published in Nature.)
Elizabeth Bass’s job title doesn’t sound odd; she is the director of the Center for Communicating Science at Stony Brook University. But what she does may strike you as challenging to say the least. Founded in 2009 at the urging of Alan Alda, the […]
This article was originally published in Optics and Photonics News.
Have you ever wished you could know what your colleagues think when they look at your website? I have.
I know from experience that our peers judge us partly by our presence on the Web. Hiring committees often search online to learn […]
Dear Scientists,
Thank you for all your comments on the Marketing for Scientists Facebook group about press embargoes and their effect on scientists. Today I was lucky to get Dan Vergano from USA Today on the horn to hear his take on the matter–and get his pointed comments on the tumultuous state of science and science reporting.
[…]
Scientists,
Science Careers at Science Magazine is one organization that we seem to quote often on the Marketing for Scientists Facebook group. So when I met Jim Austin, the editor of Science Careers, at the National Postdoctoral Association meeting this spring, I jumped at the chance to interview him.
Jim earned a Ph.D. in physics from the […]
Scientists,
Last month, I blogged my interview with New York Times science writer, Dennis Overbye, about the state of science and science journalism. Almost immediately, I got a note from another major science journalism guru, Michael Lemonick, who had some strong reactions. I suggested he do an interview with me, and that’s what I have […]
To many scientists, Dennis Overbye needs no introduction. As science writer for the New York Times, he’s been a main bolt at the junction where science meets society. His well-read and well-written articles on physics and astronomy have helped launch many of our favorite projects and some of our careers as well.
Overbye graduated […]
Scientists,
The journalists I’ve interviewed so far may have painted jarring pictures of the decline of print science news and less-than-flattering portraits of the science blogosphere. But this week, I have for you an interview with a science writer and blogger known for her fresh view of the science communication world, her glamor and playfulness.
Jennifer […]
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Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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