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- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
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- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
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San Bonifacio This article was first published in Scientific American.
Alex Rogan masters a video game called “Starfighter” where he defends “the Frontier” from “Xur and the Ko-Dan Armada” in a space battle. Soon after he becomes the world’s highest scoring player, the teenager meets an alien who informs him that the battle is real! […]
Just as the pundits predicted, video is taking over the internet. Youtube has now become the second most popular site on the internet, beating out Facebook. And with the rise of video, science video blogs (vlogs) are taking off everywhere. There are the big budget science vlogs by TED and Google, and popular […]
This week I’m writing to you from the National Speakers Association annual meeting, a great place to learn new marketing tricks. I’m going to share with you a tip I just learned from journalist Geeta Nadkarni. It’s an idea that sounds simple and obvious–and I bet you haven’t tried it yet.
I became a father two years ago last month. In those two years I blogged a little less often and gave few workshops than I would have otherwise. But I kept learning valuable lessons about marketing and communicating science—from life with my toddler. Here are a few of the priceless lessons he has taught […]
Twenty thirteen was another topsy-turvy year for scientists in the U.S. Many of us spent a good part of the year dealing with budgets slashed by sequestration. Government scientists, including last year’s Nobel laureates, spent October 1-16 on furlough. This year’s Nobel laureates were overheard telling their students that […]
Studies show that how we dress generally affects what people think of our personalities and capabilities. For example, women are more likely to be hired if they wear more masculine clothes to an interview (such as a dress suit). People who wear conservative clothes are seen as self-controlled and reliable, while those who wear more […]
How is a scientist supposed to dress? I posed this question in an interview with professional image consultant Kasey Smith. My last post contained the first half of our interview, where Kasey introduced herself and explained what image consultants are, and why scientists need them. Here, in the second half of the interview, are some of […]
(This article was originally published in Nature.)
Scientists,
I imagine you’re cuddled up with your loved ones, recounting your favorite moments of the year. To amplify your joy, let me share with you this list of my six top science marketing successes of 2012, compiled with help from the Marketing for Scientists […]
(This article was first published in Scientific American.)
This week, presidential candidate Mitt Romney got into hot water after made some remarks at a fundraiser attended by the wealthy that seemed to denigrate middle-class and poor Americans. Similarly, last week, Bill Nye released a frank video denouncing […]
Last week, I was lucky to have the opportunity to pick the brain of communications expert Partick Donadio. Instead of having an abstract conversation on the topic of communicating science. I decided to ask him about a concrete example: Bill Nye’s recent video called “Bill Nye: Creationism is Not Appropriate for […]
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Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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