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- Introduction
- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- Workshop
- More Useful Links
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Amirdzhan "Blogging"
http://dardogallettostudios.com/blog/2012/11/ Just as the pundits predicted, video is taking over the internet. Youtube has now become the second most popular site on the internet, beating out Facebook. And with the rise of video, science video blogs (vlogs) are taking off everywhere. There are the big budget science vlogs by TED and Google, and popular […]
Dear Scientists,
You are probably tired of hearing me rant about the importance of building a research website; we scientists need them to help develop our brands and build relationships with our colleagues and other potential customers. However, several of my colleagues have told me they wished they had websites, but they are daunted by the […]
Dear Scientists,
Thank you for all your comments on the Marketing for Scientists Facebook group about press embargoes and their effect on scientists. Today I was lucky to get Dan Vergano from USA Today on the horn to hear his take on the matter–and get his pointed comments on the tumultuous state of science and science reporting.
[…]
Scientists,
Science Careers at Science Magazine is one organization that we seem to quote often on the Marketing for Scientists Facebook group. So when I met Jim Austin, the editor of Science Careers, at the National Postdoctoral Association meeting this spring, I jumped at the chance to interview him.
Jim earned a Ph.D. in physics from the […]
Scientists,
The journalists I’ve interviewed so far may have painted jarring pictures of the decline of print science news and less-than-flattering portraits of the science blogosphere. But this week, I have for you an interview with a science writer and blogger known for her fresh view of the science communication world, her glamor and playfulness.
Jennifer […]
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Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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