- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
Links for Chapter 3. How to Sell Something
The late Apple cofounder was a master of optimism and enthusiasm.
Psychology Today article about marriage that explains the disproportionate power of negative interactions–and the need for positive ones. This imbalance also explains why committees (e.g. funding committees) tend to make the most boring, conver
Ira Glass from NPR’s This American Life explains the essentials of storytelling.
Article by Hamermesh and Parker about how “Instructors who are viewed as better looking receive higher instructional ratings”
Professional image consultant Kasey Smith has some tips for us scientists: make sure your clothes fit, that the colors of your clothing complement your skin, hair and eye color, and try adding a “third piece”.
More handy fashion advice, courtesy of our colleagues.
This video from NPR’s science friday illustrates (incidentally) how the appearance of your office can be part of your sales strategy and brand.
A few good sources of scientific props that can help you tell a story and start a conversation.
Time Magazine article about Avis rant-a-car’s endearing and groundbreaking slogan. The origin of “positioning”.
The Former U.S. Secretary of State says that “women need to learn to interrupt.”
This youtube video illustrates the idea of “code switching”.
John Mather, who was awarded the Nobel prize in Physics in 2006, talks about the importance of being humble–and learning about acting.
- series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
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