Links for Chapter 3. How to Sell Something
The late Apple cofounder was a master of optimism and enthusiasm.
Psychology Today article about marriage that explains the disproportionate power of negative interactions–and the need for positive ones.
Ira Glass from NPR’s This American Life explains the essentials of storytelling.
Article by Hamermesh and Parker about how “Instructors who are viewed as better looking receive higher instructional ratings”
This video from NPR’s science friday illustrates (incidentally) how the appearance of your office can be part of your sales strategy and brand.
A few good sources of scientific props that can help you tell a story and start a conversation.
Time Magazine article about Avis rant-a-car’s endearing and groundbreaking slogan. The origin of “positioning”.
The Former U.S. Secretary of State says that “women need to learn to interrupt.”
This youtube video illustrates the idea of “code switching”.
John Mather, who was awarded the Nobel prize in Physics in 2006, talks about the importance of being humble–and learning about acting.
- Marketing for Scientists is a blog, a Facebook group, a series of workshops, and a book published by Island Press, meant to help scientists build the careers they want and lift science to its proper place in society. Because sometimes, unlocking the mysteries of the universe just isn't enough.