Links for Chapter 3. How to Sell Something
A salesperson carries a good attitude and a prop. This cartoon is from zenmastersales.com, a handy blog about sales.
Salesmanship Lessons for Scientists from Steve Jobs
The late Apple cofounder was a master of optimism and enthusiasm.
Psychology Today article about marriage that explains the disproportionate power of negative interactions–and the need for positive ones.
Ira Glass from NPR’s This American Life explains the essentials of storytelling.
Beauty in the Classroom: Professors’ Pulchritude and Putative Pedagogical Productivity
Article by Hamermesh and Parker about how “Instructors who are viewed as better looking receive higher instructional ratings”
A Tour of Physicist Brian Greene’s Home Office
This video from NPR’s science friday illustrates (incidentally) how the appearance of your office can be part of your sales strategy and brand.
Edmund Scientific, Xump and Scale Model Company
A few good sources of scientific props that can help you tell a story and start a conversation.
The best props come from your own lab. But you can buy them too.
Time Magazine article about Avis rant-a-car’s endearing and groundbreaking slogan. The origin of “positioning”.
An Interview with Madeleine Albright
The Former U.S. Secretary of State says that “women need to learn to interrupt.”
President Obama’s dance on the Ellen Degeneres Show
This youtube video illustrates the idea of “code switching”.
Interview with Nobel Laureate John Mather
John Mather, who was awarded the Nobel prize in Physics in 2006, talks about the importance of being humble–and learning about acting.
