- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
http://dearmckenzie.com/defau11.php Links for Chapter 12. Internet and E-mail Marketing
Periyanayakkanpalaiyam Mars Phoenix Lander on Twitter
The space probe that started speaking in first person–and attracted more than 100,000 followers.
Time-saving tool that lets you queue up your tweets in advance so you don’t have to log in every single day to maintain a social media presence. Other similar tools are SocialOomph and Tweetdeck (I used to prefer Tweetdeck but it tended to clutter my screen with error messages when I got disconnected.)
Jose Cornett’s fantastic collection of material about how scientists use social media.
What time of day should you tweet? (2:30pm EST) Should you use an exclamation point? (It’s a wash.) Dan Zarella has looked at the statistics of what tweets get retweeted and clicked on and answered dozens of fun questions like these. One top tip: don’t forget to say “please”.
Building a Professional Looking Website Using WordPress
In this blog post, I explain how to build a website by sharing my most recent website building experience: the creation of this “Marketing for Scientists” site you’re reading right now.
What Do Your Colleagues Want To See On Your Website? Captions, Passion, and Generosity
We did a round-robin critique of each other’s websites on the Marketing for Scientists Facebook group. Here’s what we learned.
A list of the world’s top websites, ranked by traffic. Google and Facebook are the top two.
How to Raise Your Profile Using Social Media
A blog post by Olga Degteyareva (Research Fellow, University of Edinburgh) that explains why you need a web page, and a web presence, right now. Overheard: “I have Googled the authors’ names and cited those who came up…”
Kate McAlpine’s video about the Large Hadron Collider collected more than 6 million views on Youtube and helped start the science music video trend.
Interview with Science Rapper Kate McAlpine
Kate explains how she did it and shares her thoughts on the science rap phenomenon.
To stay in touch with country artists who might want to record my songs, I’ve sent out a monthly email newsletter with information they might find useful. Here’s an example mailing. Note that I (tried to) avoid any hint of self-promotion; the marketing is in the goodwill, and my email signature.
A partial list of the many Science and Technology blogs run by the U.S. federal government.
Facebook Pages vs Facebook Groups
Here’s one marketing blogger’s guide to the differences between these tools.
Wiki launched at the University of Washington with handy social media resources.
Editing Wikipedia for Class Credit
Medical students at the University of California, San Francisco get course credit for editing Wikipedia.
Improve your skills! New Workshops Available Now.Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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