- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
Links for Chapter 13. The General Public and the Government
Alan Alda helps teach scientists about improvisational acting in this program, part of the Stony Brook University school of journalism.
Media training classes, taught by George Merlis, former executive producer of Good Morning America, the CBS Morning News and Entertainment Tonight.
The New York Times science writer discusses the rapidly changing state of American science and science journalism.
Climate Central Senior science writer, formerly Time Magazine Senior science writer Michael Lemonick discusses the tribulations of reporting on science at Time Magazine and the challenge of teaching science to the public via the media.
USA Today science writer Dan Vergano offers his take on the role of science reporters in today’s world, and talks about embargoes and ad revenue.
Berry created the Emmy-award nominated show “Alien Earths” for the Discovery Channel.
National Academy of Sciences program that connects scientists with Hollywood.
Science writer, blogger and former director of the Science and Entertainment Exchange discusses how scientists can influence popular culture.
John Mather’s favorite book on acting.
Former New York Times science editor Cornelia Dean explains how to influence the public and the government.
The former Science Committee Chair offers advice for scientists interacting with Congress.
A program whose goal is to broaden the diversity of voices heard in newspaper Op-Eds. Want to try writing one? The website has lots of useful information and tips.
- series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
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