- Home
- About
- Book
- Introduction
- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- Workshop
- More Useful Links
http://asideofbooks.com/2017/01/ Links for Chapter 5. Branding
Americana Some of my favorite scientific brands: black hole, cell, gravity, and the American Chemical Society
Branding Yourself as a Musician: A Checklist
Ten ways to brand yourself as a rock star–I think most of them apply to scientists as well.
The 22 Immutable Laws of Marketing
The classic book on marketing by Ries and Trout.
How to Get Tenure at a Major Research University
Physicist Sean Caroll’s snarky article about his experiences with the tenure process. It’s largely about need to focus your brand if you want to succeed in academia.
Good brands are worth money. Interbrand maintains this list of the top brands in the business world (Apple is currently #1) according to their estimated market value.
The National Postdoctoral Association
The NPA exists to enhance the postdoc experience and improve the culture of science and academia.
A spectacular, inspiring collection of logos and articles about logos and discussion about logos and blogs about logos and logos about logos. Alas, it now costs money to use this site.
Two companies that help you make and sell t-shirts and other branded merchandise–without spending any money.
Seth Godin’s book about remarkable companies, products, and people.
The God Particle (i.e. the Higgs Boson)
A proposed big science project lead by Dirk Helbing. Remarkable for it’s audacity and grand scope, this is an example of a kind of Purple Cow science brand.
Why Science Depends On Good Branding
Article about the importance of memorable scientific brands and catch phrases (like “the god particle”) for capturing the interest of the public.
