- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
Links for Chapter 7. The Consumers of Science
Bloomberg Businessweek article about how Chipotle Mexican Grill attained vast success without traditional advertising. But not without marketing!
The former director of the National Science Foundation speaks about relationship building and about what it’s like to work at a science funding agency.
Jim Kukral’s story of how he woke up one morning and decided he wanted to be on television, and by golly, that evening he was on television.
NPR story where the words “help species adapt to climate change” prompt a giggle from host Steve Inskeep. About 3 minutes 30 seconds in.
In this book, Nancy Baron shares marketing ideas for scientists that she developed as part of the Aldo Leopold Leadership prgram.
- series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
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