Links for Chapter 6. Archetypes
Richard Dawkins as the archetypal outlaw
The Hero and the Outlaw: Building Extraordinary Brands Through Archetypes
Pearson and Mark’s book about archetypal branding that defines the system of twelve archetypes I’ve used.
A ten-minute video of a talk I gave to a group called “BINA LA” about archetypes and scientists.
Gretchen Wilson’s country song about the archetypal everyman/everywoman.
Carl Sagan presents the archetypal innocent. ”Our species is young, and curious, and brave. It shows much promise.”
Sally Ride, archetypal hero
Nice Girls Don’t Get The Corner Office
Lois Frankel’s book warns us against displaying the caregiver archetype in the workplace.
Entertainers’ Sticking Up For Science: The Help We’ve Been Pleading For?
Scientific leaders are playing the orphan. Does that kind of brand attract Hollywood philanthropy?
