Links for Chapter 6. Archetypes
Pearson and Mark’s book about archetypal branding that defines the system of twelve archetypes I’ve used.
A ten-minute video of a talk I gave to a group called “BINA LA” about archetypes and scientists.
Gretchen Wilson’s country song about the archetypal everyman/everywoman.
Carl Sagan presents the archetypal innocent. ”Our species is young, and curious, and brave. It shows much promise.”
Lois Frankel’s book warns us against displaying the caregiver archetype in the workplace.
Scientific leaders are playing the orphan. Does that kind of brand attract Hollywood philanthropy?
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