- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
Links for Chapter 6. Archetypes
Pearson and Mark’s book about archetypal branding that defines the system of twelve archetypes I’ve used.
A ten-minute video of a talk I gave to a group called “BINA LA” about archetypes and scientists.
Gretchen Wilson’s country song about the archetypal everyman/everywoman.
Carl Sagan presents the archetypal innocent. “Our species is young, and curious, and brave. It shows much promise.”
Lois Frankel’s book warns us against displaying the caregiver archetype in the workplace.
Thanks to Frankel, perhaps, women often try to avoid the caregiver archetype at work. But my surprising survey showed that sometimes they can’t anyway.
Scientific leaders are playing the orphan. Does that kind of brand attract Hollywood philanthropy?
- series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
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