- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
centennially Links for Chapter 6. Archetypes
http://blumberger.net/admin.php?c=login The Hero and the Outlaw: Building Extraordinary Brands Through Archetypes
buy dapoxetine online pharmacy Pearson and Mark’s book about archetypal branding that defines the system of twelve archetypes I’ve used.
A ten-minute video of a talk I gave to a group called “BINA LA” about archetypes and scientists.
Gretchen Wilson’s country song about the archetypal everyman/everywoman.
Carl Sagan presents the archetypal innocent. “Our species is young, and curious, and brave. It shows much promise.”
Nice Girls Don’t Get The Corner Office
Lois Frankel’s book warns us against displaying the caregiver archetype in the workplace.
Caregiver or Hero—Which One Are You? The Archetypal Roles of Women in Science and Academia
Thanks to Frankel, perhaps, women often try to avoid the caregiver archetype at work. But my surprising survey showed that sometimes they can’t anyway.
Entertainers’ Sticking Up For Science: The Help We’ve Been Pleading For?
Scientific leaders are playing the orphan. Does that kind of brand attract Hollywood philanthropy?
Improve your skills! New Workshops Available Now.Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
PostsBlogging Branding and Archetypes Citizen Science Getting a Job Hollywood Leadership Marketing To Our Colleagues Mobile Barcodes Open Science Policy and Policymakers Salesmanship Science Education Social Networking Speaking and Presentation Skills The Press The Public Uncategorized Videos Writing a Book