- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
Links for Chapter 14. How to Market Science Itself
National Academies report on the state of U.S. science and technology as it relates to national competitiveness and security. Published in 2010.
Chris Mooney and Sheril Kirshenbaum’s book on how Americans are paying less and less attention to scientists.
Scientists are number two, after firefighters.
This Scientific American article supports the Mythbusters’ conclusion: falling pennies are harmless. Ball-point pens, on the other hand, are bad news.
A citizen science website that allows users to see images from the Hubble Space Telescope nobody else has ever seen before.
GalaxyZoo founder discusses the challenges and rewards of citizen science.
Rockstar citizen scientist Hanny van Arkel blogs about astronomy and a variety of adventures.
Planethunters.org Another one of my favorite Citizen Science websites.
A site full of useful resources for researchers wanting to develop citizen science programs.
My take on the fundamental limitations of open science.
- series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
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