- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- More Useful Links
Links for the Introduction
Article by Louis Lavelle in Bloomberg Businessweek about the recent plunge in university endowments; the worst since the great depression.
Science Insider article by by Jeffrey Mervis, Jocelyn Kaiser, and Eli Kintisch. Now, a few years later, Sequestration is causing drastic cuts to science budgets.
Representative Eric Cantor’s taxpayer funded website that asks voters to identify “wasteful spending that should be cut”. The YouCut Citizen Review site includes a link to the NSF’s Award Search site, and a form for people to submit examples of science projects they would like to see cut.
Jon D. Miller, Eugenie C. Scott and Shinji Okamoto’s article in Science describing a cross-national study of attitudes towards the theory of evolution. “Over the past 20 years, the percentage of U.S. adults accepting the idea of evolution has declined from 45% to 40%…”
Article about scientists who are reacting to diminished funding and employment opportunities by protesting in downtown Baltimore.
Jim Austin, editor of Science Careers for AAAS, discusses the attitudes scientists have about the word “marketing”.
This blog post explains some of the different kinds of mobile barcodes, and talks about how they have been used to market science. It’s an ongoing experiment.
- series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.
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