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- About
- Book
- Introduction
- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- Workshop
- More Useful Links
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http://jasonwebertherapy.com/.well-known/traffic-advice "Branding and Archetypes"
Temple City This book review was first published in Physics World.
lurasidone or Lurasidone The press coverage of this year’s Grammy awards taught me a new term: “producer inflation”. The term refers to the way making hit records seems to require bigger collaborations now than it did in years past, when teams […]
isotretinoin no prescription required I became a father two years ago last month. In those two years I blogged a little less often and gave few workshops than I would have otherwise. But I kept learning valuable lessons about marketing and communicating science—from life with my toddler. Here are a few of the priceless lessons he has taught […]
Queenstown (Originally published in Nature.)
The hero, the outlaw, the caregiver—which one of these roles do you play when you’re at work? The theory of archetypes, originated by Carl Jung, fascinates me as a way to understand works of fiction, marketing campaigns, and also the roles we play in the academic workplace.
Studies show that how we dress generally affects what people think of our personalities and capabilities. For example, women are more likely to be hired if they wear more masculine clothes to an interview (such as a dress suit). People who wear conservative clothes are seen as self-controlled and reliable, while those who wear more […]
How is a scientist supposed to dress? I posed this question in an interview with professional image consultant Kasey Smith. My last post contained the first half of our interview, where Kasey introduced herself and explained what image consultants are, and why scientists need them. Here, in the second half of the interview, are some of […]
An image consultant for scientists? I only recently got into the habit of tying my shoes and combing my hair in the morning. But some scientists clearly do know how to look sharp—especially when they are giving talks, running meetings, and so on. And from a marketing perspective, the way you look […]
(This article was originally published in Nature.)
Scientists,
I imagine you’re cuddled up with your loved ones, recounting your favorite moments of the year. To amplify your joy, let me share with you this list of my six top science marketing successes of 2012, compiled with help from the Marketing for Scientists […]
(This article was originally published in Scientific American)
Scientists are aloof and socially inept. That seems to be part of the message of the video that won the Flame Challenge, a science communication contest run by the Center for Communicating Science. The winning video, made by Ben Ames, was just
This article was originally published in Scientific American.
In magazine reporting (and maybe science blogging), they say three events suffice to indicate a trend. So let me announce a new trend: popular entertainers are sticking up for science. Here are three trendsetting entertainers turned notable science advocates.
This article was originally published in Scientific American.
Scientists,
I just read and enjoyed Reinventing Discovery: The New Era of Networked Science, a new book by Michael Nielsen, recently reviewed by Bora Zivkovic. The book tells how science is undergoing a revolution where new global online collaborations face off against […]
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Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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