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- Introduction
- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- Workshop
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Hendrina Dear Colleagues,
Last year, I made three science-marketing new years resolutions: clean my desk, spruce up my webpage, and launch a citizen science project. The desk and the webpage—let’s say they are still works in progress. But I am proud to say that this week is the launch of DiskDetective.org, a new citizen […]
This article was originally published in Scientific American.
Scientists,
I just read and enjoyed Reinventing Discovery: The New Era of Networked Science, a new book by Michael Nielsen, recently reviewed by Bora Zivkovic. The book tells how science is undergoing a revolution where new global online collaborations face off against […]
Traffic backed up along Baltimore’s inner harbor last week as protestors from the “Occupy” movement waved signs and shouted at the passing drivers. And among the protestors were scientists and science students, unhappy with their job prospects, their funding prospects, and the way science is viewed in America.
I had heard about the protests on […]
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Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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