Marketing for Scientists: How to Shine in Tough Times

Category: Videos

  • Cool Worlds: Birth of a Science Vlog

    Just as the pundits predicted, video is taking over the internet.  Youtube has now become the second most popular site on the internet, beating out Facebook.  And with the rise of video, science video blogs (vlogs) are taking off everywhere.  There are the big budget science vlogs by TED and Google, and popular lone wolf…

  • We Are All Politicians Now: Science Communication and the Romney 47% Video

    (This article was first published in Scientific American.) This week, presidential candidate Mitt Romney got into hot water after made some remarks at a fundraiser attended by the wealthy that seemed to denigrate middle-class and poor Americans. Similarly, last week, Bill Nye released a frank video denouncing creationism that sent some religious viewers into a…

  • Bill Nye, Marketing, and the Anti-Smoking Lobby: A Challenge to Opponents of Creationism

    Last week, I was lucky to have the opportunity to pick the brain of communications expert Partick Donadio. Instead of having an abstract conversation on the topic of communicating science. I decided to ask him about a concrete example: Bill Nye’s recent video called “Bill Nye: Creationism is Not Appropriate for Children”. Patrick provided for…

  • Bill Nye’s “Don’t Teach Creationism…” Video Dissected by Business Communication Expert

    (This article was first published in Scientific American) Have you seen the new video by Bill Nye called “Creationism is not appropriate for children”? The video simply shows Nye standing in front of a white background and speaking, for two minutes, thirty seconds. Yet almost three million people watched it on YouTube, and many discussed…

  • Flame Challenge Faces Challenge: Negative Stereotypes of Scientists

    (This article was originally published in Scientific American) Scientists are aloof and socially inept. That seems to be part of the message of the video that won the Flame Challenge, a science communication contest run by the Center for Communicating Science. The winning video, made by Ben Ames, was just announced on June 2 at…

  • Interview with Science Rapper Kate McAlpine

    Scientists, The summer before the Large Hadron Collider (LHC) came online, a key LHC press officer (Dr. Katie Yurkewicz) went on maternity leave. Kate McAlpine, who was then a science communication intern half a year out of college, stepped in to help.  Her main duties were to arrange visits for U.S. journalists to the collider and…

  • An Interview with Science TV Producer Dana Berry

    I talked on the phone recently with television producer and director Dana Berry, who creates science shows for cable television.   I told him I was writing a book, called “Marketing for Scientists” and his ears perked up.  It seemed like he had some things he wanted to say to us on this topic.  So I asked…