Marketing for Scientists

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  • How the Word “But” Could Save The World

    (The post was first published at Scientific American Blogs.) Candidate Hillary Clinton’s speeches were less compelling than those of now-President Donald Trump. We all understood this. But I, for one, would stumble over my own words each time I tried to describe what made Trump’s speeches so much more effective. Fortunately, Randy Olson and Jayde…

  • Pluto, Planet Nine and Other Backyard Worlds

    (This article was first published at Discover,  PLOS blogs, and the SciStarter blog,) Eighty-seven years ago, this week, Clyde Tombaugh was poring over a pair of photographic plates, hoping to change the world.  He was staring hard into an arcane device called a blink comparator, which allowed him to rapidly switch from viewing one image to the…

  • We’re open. COME IN!

    I’ve never been very good at asking for things or telling people to do things. The other kids were better at it. Can I have the big one? Gimme gimme!  That was never my style, and I bet it wasn’t yours. Now, as a grown up and as a scientist I must regularly ask for…