Marketing for Scientists: How to Shine in Tough Times

Category: Social Networking

  • Two Books to Help You Stand Out in the Scientific Job Market

    This book review was first published in Physics World. The press coverage of this year’s Grammy awards taught me a new term: “producer inflation”. The term refers to the way making hit records seems to require bigger collaborations now than it did in years past, when teams of one or two producers sufficed to create…

  • We’re open. COME IN!

    I’ve never been very good at asking for things or telling people to do things. The other kids were better at it. Can I have the big one? Gimme gimme!  That was never my style, and I bet it wasn’t yours. Now, as a grown up and as a scientist I must regularly ask for…

  • Want to be A Professional Scientist? Ask to Join the Facebook Group

    (This article first appeared in Nature.) Planetary scientist Heidi Hammel was at the telescope when Facebook alerted her to an important new target: a comet had just crashed into Jupiter. “I learned about one of the impacts on Jupiter via Facebook while observing on Keck, and we were able to do immediate follow-up.” It is…