Category: Science Education
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Why Getting a Ph.D. Should Be A Let Down
Did you go to a thesis defense this spring? Last time I attended one I had some strange thoughts about how we reward each other in this crazy business of science that I thought you might find amusing.
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Launching Disk Detective: A New Citizen Science Website
Dear Colleagues, Last year, I made three science-marketing new years resolutions: clean my desk, spruce up my webpage, and launch a citizen science project. The desk and the webpage—let’s say they are still works in progress. But I am proud to say that this week is the launch of DiskDetective.org, a new citizen science project…
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The Top Six Science Marketing Hits of 2012
(This article was originally published in Nature.) Scientists, I imagine you’re cuddled up with your loved ones, recounting your favorite moments of the year. To amplify your joy, let me share with you this list of my six top science marketing successes of 2012, compiled with help from the Marketing for Scientists Facebook group. It…
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Bill Nye, Marketing, and the Anti-Smoking Lobby: A Challenge to Opponents of Creationism
Last week, I was lucky to have the opportunity to pick the brain of communications expert Partick Donadio. Instead of having an abstract conversation on the topic of communicating science. I decided to ask him about a concrete example: Bill Nye’s recent video called “Bill Nye: Creationism is Not Appropriate for Children”. Patrick provided for…
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Interview with Chris Lintott: Providing an Entry Drug to Science
Scientists, Once upon a time, Kevin Schawinski and Chris Lintott were working with a large surveys of galaxies from the Sloan Digital Sky Survey, trying to classify them based on their shapes: elliptical, spiral, irregular and so on. They ran into a problem. The computer software for making these classifications kept making mistakes. The human brain, it turns out,…
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Interview with USA Today’s Dan Vergano: We Don’t Sell Thinking Lessons
Dear Scientists, Thank you for all your comments on the Marketing for Scientists Facebook group about press embargoes and their effect on scientists. Today I was lucky to get Dan Vergano from USA Today on the horn to hear his take on the matter–and get his pointed comments on the tumultuous state of science and science reporting. Before he…