Marketing for Scientists

Category: Mobile Barcodes

  • iPosters and Betterposter: How to create a conference poster that people want to read

    Download free templates, or make the switch to digital-only. This article originally appeared in Nature Index. A few years ago, presenting a poster at a scientific conference inevitably meant battling with thumbtacks, rubber bands, and an unwieldly sail of paper with little power to inspire. Now researchers are increasingly opting for digital posters and templated…

  • Marketing Your Science Using Mobile Barcodes

    (This article is reposted from The PostDocs Forum.) The other day I was waiting in the subway, staring at advertisements on the walls of the tunnel to pass the time.  I soon found myself contemplating a series of black-and-white chessboard-like patterns in the corners of the ads.  These patterns seem to be appearing everywhere—magazines, signs, passports—like…