Marketing for Scientists: How to Shine in Tough Times

Category: Leadership

  • Bill Nye’s “Don’t Teach Creationism…” Video Dissected by Business Communication Expert

    (This article was first published in Scientific American) Have you seen the new video by Bill Nye called “Creationism is not appropriate for children”? The video simply shows Nye standing in front of a white background and speaking, for two minutes, thirty seconds. Yet almost three million people watched it on YouTube, and many discussed…

  • A Note From John Marburger

    Scientists, His health failing, Dr. John H. Marburger III (who also goes as Jack) stepped down from his post as Vice President for Research at Stony Brook University last month.  Samuel Stanley, the president of Stony Brook, made the official announcement yesterday. “Words cannot express my genuine gratitude to Jack for his wisdom and friendship…

  • Interview with former NSF Director Rita Colwell

    Rita Colwell served as the 11th Director of the National Science Foundation from 1998-2004.  But before that, she was known internationally as an expert on marine bacteria; she earned a Ph.D. from the University of Washington, Seattle in 1961 for work on bacteria commensal to marine animals.  Subsequently, she helped discover that the bacteria responsible for Cholera…