Marketing for Scientists

Category: Hollywood

  • Mad Men and Scientists

    Season Six of AMC’s Mad Men will premier this spring on April 7 and scientists around the world will smirk again. If you aren’t one of the millions of viewers eagerly awaiting the premier, let me give you a quick synopsis of the series. Mad Men follows the escapades of Madison Avenue advertising executives, as they lie…

  • Entertainers’ Sticking Up for Science: The Help We’ve Been Pleading For?

    This article was originally published in Scientific American. In magazine reporting (and maybe science blogging), they say three events suffice to indicate a trend. So let me announce a new trend: popular entertainers are sticking up for science. Here are three trendsetting entertainers turned notable science advocates. Actor Alan Alda wrote an editorial in Science last week launching…

  • Interview with Chris Lintott: Providing an Entry Drug to Science

    Scientists, Once upon a time, Kevin Schawinski and Chris Lintott were working with a large surveys of galaxies from the Sloan Digital Sky Survey, trying to classify them based on their shapes: elliptical, spiral, irregular and so on.  They ran into a problem.  The computer software for making these classifications kept making mistakes. The human brain, it turns out,…

  • Putting Science Back Into The Broader Culture: Interview with Jennifer Ouellette

    Scientists, The journalists I’ve interviewed so far may have painted jarring pictures of the decline of print science news and less-than-flattering portraits of the science blogosphere. But this week, I have for you an interview with a science writer and blogger known for her fresh view of the science communication world, her glamor and playfulness. Jennifer…

  • An Interview with Science TV Producer Dana Berry

    I talked on the phone recently with television producer and director Dana Berry, who creates science shows for cable television.   I told him I was writing a book, called “Marketing for Scientists” and his ears perked up.  It seemed like he had some things he wanted to say to us on this topic.  So I asked…