Marketing for Scientists: How to Shine in Tough Times

Category: Getting a Job

  • Two Books to Help You Stand Out in the Scientific Job Market

    This book review was first published in Physics World. The press coverage of this year’s Grammy awards taught me a new term: “producer inflation”. The term refers to the way making hit records seems to require bigger collaborations now than it did in years past, when teams of one or two producers sufficed to create…

  • What Should We Wear? Advice from Scientists about Clothing and Fashion

    Studies show that how we dress generally affects what people think of our personalities and capabilities. For example, women are more likely to be hired if they wear more masculine clothes to an interview (such as a dress suit).  People who wear conservative clothes are seen as self-controlled and reliable, while those who wear more daring clothing…

  • What’s your Science Maturity Level?

    (This article originally appeared in Nature) I went to a scientific talk the other day that seemed to leave half the audience inspired and the other half frustrated. My frustrated colleagues insisted that the speaker did not present any true “results”. However, he did make some fascinating predictions about what would be discovered ten or twenty years…

  • Interview with Image Consultant Kasey Smith: Part 2

    How is a scientist supposed to dress? I posed this question in an interview with professional image consultant Kasey Smith. My last post contained the first half of our interview, where Kasey introduced herself and explained what image consultants are, and why scientists need them. Here, in the second half of the interview, are some of Kasey’s…

  • How Do Scientists Make Decisions?

    The original version of this article appeared in The Scientist magazine. A group of researchers led by Stanford University neuroscientist Brian Knutson ran an experiment in 2007 to study how shoppers decide what to buy. Their discoveries startled me and left me wondering: how do scientists make decisions? Knutson’s team placed experimental subjects in front of a computer…

  • The Open Science Paradox

    This article was originally published in Scientific American. Scientists, I just read and enjoyed Reinventing Discovery: The New Era of Networked Science, a new book by Michael Nielsen, recently reviewed by Bora Zivkovic.  The book tells how science is undergoing a revolution where new global online collaborations face off against secretive old-school researchers and profit-hungry journal…

  • Hungry for Jobs and for Change, Scientists Join the Occupy Movement

    Traffic backed up along Baltimore’s inner harbor last week as protestors from the “Occupy” movement waved signs and shouted at the passing drivers. And among the protestors were scientists and science students, unhappy with their job prospects, their funding prospects, and the way science is viewed in America. I had heard about the protests on…