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- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
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http://rmrestaurant.co.uk/ "Marketing To Our Colleagues"
http://vantagehsi.com/wp-plain.php Steve Jobs, cofounder of Apple Computers who died this week, had a reputation as a passionate business leader and a modern folk hero. In 1999 one of Jobs’s friends said, “He is single-minded, almost manic, in his pursuit of excellence.” That’s certainly a character trait we scientists can admire.
Let’s take a look at another […]
Dear Scientists,
You are probably tired of hearing me rant about the importance of building a research website; we scientists need them to help develop our brands and build relationships with our colleagues and other potential customers. However, several of my colleagues have told me they wished they had websites, but they are daunted by the […]
Scientists,
Science Careers at Science Magazine is one organization that we seem to quote often on the Marketing for Scientists Facebook group. So when I met Jim Austin, the editor of Science Careers, at the National Postdoctoral Association meeting this spring, I jumped at the chance to interview him.
Jim earned a Ph.D. in physics from the […]
(This article is reposted from The PostDocs Forum.)
The other day I was waiting in the subway, staring at advertisements on the walls of the tunnel to pass the time. I soon found myself contemplating a series of black-and-white chessboard-like patterns in the corners of the ads. These patterns seem to be appearing […]
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Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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