Category: Marketing To Our Colleagues
-
What Do Your Colleagues Want to See On Your Website? Captions, Passion and Generosity
This article was originally published in Optics and Photonics News. Have you ever wished you could know what your colleagues think when they look at your website? I have. I know from experience that our peers judge us partly by our presence on the Web. Hiring committees often search online to learn more about job…
-
Salesmanship Lessons for Scientists from Steve Jobs
Steve Jobs, cofounder of Apple Computers who died this week, had a reputation as a passionate business leader and a modern folk hero. In 1999 one of Jobs’s friends said, “He is single-minded, almost manic, in his pursuit of excellence.” That’s certainly a character trait we scientists can admire. Let’s take a look at another…
-
Building a Professional-Looking Website Using WordPress
Dear Scientists, You are probably tired of hearing me rant about the importance of building a research website; we scientists need them to help develop our brands and build relationships with our colleagues and other potential customers. However, several of my colleagues have told me they wished they had websites, but they are daunted by the…
-
I’m Not Going to Honor That Embargo: An Interview with Jim Austin, Editor of Science Careers
Scientists, Science Careers at Science Magazine is one organization that we seem to quote often on the Marketing for Scientists Facebook group. So when I met Jim Austin, the editor of Science Careers, at the National Postdoctoral Association meeting this spring, I jumped at the chance to interview him. Jim earned a Ph.D. in physics from the University of…