- Home
- About
- Book
- Introduction
- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- Workshop
- More Useful Links
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This article originally appeared in Nature Index.
Researchers meet and share their research in the poster hall at the AGU Fall Meeting. Gary Wagner Photos (garywagnerphotos.com)
A few years ago, presenting a poster at a scientific conference inevitably meant battling with […]
(The post was first published at Scientific American Blogs.)
Candidate Hillary Clinton’s speeches were less compelling than those of now-President Donald Trump. We all understood this. But I, for one, would stumble over my own words each time I tried to describe what made Trump’s speeches so much more effective.
Fortunately, Randy Olson and […]
(This article was first published at Discover, PLOS blogs, and the SciStarter blog,)
Eighty-seven years ago, this week, Clyde Tombaugh was poring over a pair of photographic plates, hoping to change the world. He was staring hard into an arcane device called a blink comparator, which allowed him to rapidly switch from […]
This article was first published in Scientific American.
Alex Rogan masters a video game called “Starfighter” where he defends “the Frontier” from “Xur and the Ko-Dan Armada” in a space battle. Soon after he becomes the world’s highest scoring player, the teenager meets an alien who informs him that the battle is real! […]
Being a scientist means giving lots and lots of talks. You have may have heard me mention the National Speakers Association, the society for people who give talks for a living. I’ve been fascinated by this organization for several years, and trying to learn what I can from them about how we scientists can […]
Just as the pundits predicted, video is taking over the internet. Youtube has now become the second most popular site on the internet, beating out Facebook. And with the rise of video, science video blogs (vlogs) are taking off everywhere. There are the big budget science vlogs by TED and Google, and popular […]
This book review was first published in Physics World.
The press coverage of this year’s Grammy awards taught me a new term: “producer inflation”. The term refers to the way making hit records seems to require bigger collaborations now than it did in years past, when teams […]
This week I’m writing to you from the National Speakers Association annual meeting, a great place to learn new marketing tricks. I’m going to share with you a tip I just learned from journalist Geeta Nadkarni. It’s an idea that sounds simple and obvious–and I bet you haven’t tried it yet.
I became a father two years ago last month. In those two years I blogged a little less often and gave few workshops than I would have otherwise. But I kept learning valuable lessons about marketing and communicating science—from life with my toddler. Here are a few of the priceless lessons he has taught […]
I’ve never been very good at asking for things or telling people to do things. The other kids were better at it. Can I have the big one? Gimme gimme! That was never my style, and I bet it wasn’t yours.
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Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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