-
I Learned Marketing From My Toddler
I became a father two years ago last month. In those two years I blogged a little less often and gave few workshops than I would have otherwise. But I kept learning valuable lessons about marketing and communicating science—from life with my toddler. Here are a few of the priceless lessons he has taught me.…
-
Launching Disk Detective: A New Citizen Science Website
Dear Colleagues, Last year, I made three science-marketing new years resolutions: clean my desk, spruce up my webpage, and launch a citizen science project. The desk and the webpage—let’s say they are still works in progress. But I am proud to say that this week is the launch of DiskDetective.org, a new citizen science project…
-
The Top Five Science Marketing Hits of 2013
Twenty thirteen was another topsy-turvy year for scientists in the U.S. Many of us spent a good part of the year dealing with budgets slashed by sequestration. Government scientists, including last year’s Nobel laureates, spent October 1-16 on furlough. This year’s Nobel laureates were overheard telling their students that they would have better luck building…
-
Lobbying for Scientists: Interview with Stephanie Vance, Part 2
Last week, I posted the first half of my interview with advocacy expert Stephanie Vance about how scientists can influence members of Congress. Here, in the second half, Vance goes into more detail about what to bring when you visit your legislator, what to say, and how to prepare. Everybody walking into a legislator’s office…
-
Lobbying for Scientists: Interview with Stephanie Vance, Part 1
Speaking as a citizen of the United States, I can say that right now I am not happy with our Congress. If you’re in the U.S.A., I bet you’re not either. So I’d like to offer you an interview with advocacy expert Stephanie Vance about how we scientists can influence our legislators. Vance started her…
-
Caregiver or Hero—Which One Are You? The Archetypal Roles of Women in Science and Academia
(Originally published in Nature.) The hero, the outlaw, the caregiver—which one of these roles do you play when you’re at work? The theory of archetypes, originated by Carl Jung, fascinates me as a way to understand works of fiction, marketing campaigns, and also the roles we play in the academic workplace. The theory explains how…
-
What Should We Wear? Advice from Scientists about Clothing and Fashion
Studies show that how we dress generally affects what people think of our personalities and capabilities. For example, women are more likely to be hired if they wear more masculine clothes to an interview (such as a dress suit). People who wear conservative clothes are seen as self-controlled and reliable, while those who wear more daring clothing…