Book

Marketing for Scientists, the book, is published by Island Press.  It’s available from Amazon.com and from Barnes and Noble.com.  Here’s the book’s introduction, and here are some articles about it at Astronomy.com, BioCareers, Chronicle of Higher Education, Ecology, Kevin Kauzlaric’s Best Business Books for Entrepreneurs, Research Explainer,  and Science 2.0.

If only the book could have hyperlinks in it!  This website contains some of the links I would have included in each chapter, together with additional material that didn’t make it into the book. You can also access these pages through the QR codes at the beginning of each chapter if you have a smartphone. Here’s more information about QR codes and other Mobile Barcodes. And here are those links, chapter by chapter:

Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
More Resources