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- Introduction
- Ch. 1: Business
- Ch. 2: Fundamental Theorem
- Ch. 3: Sales
- Ch. 4: Relationship Building
- Ch. 5: Branding
- Ch. 6: Archetypes
- Ch. 7: Consumers
- Ch 8: Our Products
- Ch. 9: Proposals & Figures
- Ch. 10: Papers & Conferences
- Ch. 11: Giving Talks
- Ch. 12: Internet
- Ch. 13: The Public & the Govt.
- Ch. 14: Science Itself
- Ch. 15: Starting a Movement
- Further Reading
- Workshop
- More Useful Links
Mazeikiai This article was originally published in Optics and Photonics News.
Have you ever wished you could know what your colleagues think when they look at your website? I have.
I know from experience that our peers judge us partly by our presence on the Web. Hiring committees often search online to learn […]
This article was originally published in Scientific American.
In magazine reporting (and maybe science blogging), they say three events suffice to indicate a trend. So let me announce a new trend: popular entertainers are sticking up for science. Here are three trendsetting entertainers turned notable science advocates.
This article was originally published in Scientific American.
Scientists,
I just read and enjoyed Reinventing Discovery: The New Era of Networked Science, a new book by Michael Nielsen, recently reviewed by Bora Zivkovic. The book tells how science is undergoing a revolution where new global online collaborations face off against […]
Scientists,
To help ring in the new year and wrap up the old, I thought I’d post a list of my top five favorite science marketing successes of 2011, based on discussions on the Marketing for Scientists Facebook group.
#5. The Daily Show with Jon Stewart, Wed, October 26.
Stewart and […]
In 1995, the Endangered Species Act was in deep political trouble. The House of Representatives was considering a bill that would cut sixteeen million dollars from the endangered species activities of the Fish and Wildlife Service and completely abolish the National Biological Service. The speaker of the house, Newt Gingrich, was saying that it made […]
Traffic backed up along Baltimore’s inner harbor last week as protestors from the “Occupy” movement waved signs and shouted at the passing drivers. And among the protestors were scientists and science students, unhappy with their job prospects, their funding prospects, and the way science is viewed in America.
I had heard about the protests on […]
Steve Jobs, cofounder of Apple Computers who died this week, had a reputation as a passionate business leader and a modern folk hero. In 1999 one of Jobs’s friends said, “He is single-minded, almost manic, in his pursuit of excellence.” That’s certainly a character trait we scientists can admire.
Let’s take a look at another […]
Dear Scientists,
You are probably tired of hearing me rant about the importance of building a research website; we scientists need them to help develop our brands and build relationships with our colleagues and other potential customers. However, several of my colleagues have told me they wished they had websites, but they are daunted by the […]
Scientists,
John C. Mather won the Nobel prize in physics in 2006 for his work on the COBE satellite measuring the black-body radiation for the cosmic microwave background with startling precision. Time Magazine listed Mather as one of the 100 most influential people in the world in 2007. As a senior astrophysicist at NASA’s Goddard […]
Scientists,
The summer before the Large Hadron Collider (LHC) came online, a key LHC press officer (Dr. Katie Yurkewicz) went on maternity leave. Kate McAlpine, who was then a science communication intern half a year out of college, stepped in to help. Her main duties were to arrange visits for U.S. journalists to the […]
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Marketing for Scientists is a blog, a Facebook group, a series of professional development workshops, and a book published by Island Press, meant to help scientists, engineers, and doctors build the careers they want and shape the public debate. Because sometimes, unlocking the mysteries of the universe just isn't enough.Or read reviews of the book at Astronomy.com, Chemists Corner, The Chronicle of Higher Education, Ecology or Research Explainer
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